Scion “Street Art” Campaign
February 4, 2008
I designed all visual and technical elements of this campaign while working for Entercom Portland. The overall campaign was aimed at a demographic of hip, middle class, age 25 – 30 males in the Northwest United States. I created a modified Scion thematic logo as well as matching collateral and graphic imagery. Pictured above are the two main pieces, both current models of Scion. One is wrapped in stencil art style, while the other is wrapped in original graffiti art style. Not only was this concept bolstered by the client, Scion, as being right with who they were, but they also purchased the original artwork from my designs for their own distribution in customer appreciation items.